Our Story

The Ethical Food Group is the brainchild of Bob Stamnes, CEO at PS&Co, and Ric Williams, Partner and Edmonton Managing Director at ZGM Modern Marketing Partners. The industry-busting partnership came from Bob’s long career in supporting ethical brands, companies with purpose and BC’s business community alongside Ric’s experience in manufacturing and distribution in various food businesses over 30 years.

Backed by both founders' award-winning creative agencies, EFG is an agency in its own right built to help values-based food founders to grow. We support those who believe in no animal cruelty, no packaging waste and no carbon footprint. Our suite of services goes beyond the creative agency backing, broadening to brand management, sales brokerage, direct to consumer sales (D2C), merchandising, operations, manufacturing, logistics, B Corp certification and financial connections.

Leadership Team

Ric Williams
Ric Williams
Co-Partner

Ric's specialties at Ethical Food Group are commercialization, manufacturing and global sales. His well-rounded background as International Product and Brand Manager at Yoplait, Baby Gourmet and BioWare as well as his important work as Partner at ZGM Modern Marketing puts him in the ideal spot to help ethical companies go mainstream.

Bob Stamnes
Bob Stamnes
Co-Partner

Bob has over 30 years of entrepreneurship behind him, as well as vast investment experience, including the Ethical Food Fund. As CEO at PS&Co and his work as a coach and incubator principal, his experience aligns him perfectly with the great work Ethical Food Group is undertaking.

Corwin Hiebert
Corwin Hiebert
VP, Strategic Partnerships

Corwin is at the helm of the day-to-day activities of EFG out of our Vancouver office. His experience in food service, international event production, start-up consulting, food marketing, business development, along with his extensive network in the natural and organic CPG community, means he’s the guy every founder wants in their corner.

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Backed by two of Western Canada’s leading agencies

birds eye view of farm equipment cutting field - Ethical Food Group Fund logo on top of image

It's Time to Grow Good Money

Closely tied to EFG is the Ethical Foods Fund. This Fund uplifts the ethical treatment of employees, sustainable food production processes and locally focused distribution. We are investing in good-for-the-planet, early-stage food companies that we believe will help to feed the 9 billion people on this planet for the long haul.

This is the biggest opportunity in food since the agricultural revolution. Interested? Learn more about opportunities for investment with the Ethical Food Fund and let's disrupt the food industry one dollar at a time.

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invest with us to help feed 9 billion people
invest with us to help feed 9 billion people
invest with us to help feed 9 billion people
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